How Does My Credit Union Benefit From The Opportunity Finder?

More than 50,000 people have used The Opportunity Finder to search for services and resources in their communities. And the number of users is only growing.

By having your products and accounts certified to be included on The Opportunity Finder, you will gain new members and loans and create new opportunities to keep more money in members' pockets through reduced interest rates and lower payments.

Users of The Opportunity Finder can choose multiple journeys to find financial products and services and nonprofit assistance. Below you can see where your products and services will appear in their searches.

Join The Opportunity Finder

	Auto Loan/Refinance	Credit Building	Personal Loan/Debt Consolidation	Financially Inclusive or First Time Mortgage/Refinance	Free Checking	Microbusiness Loan	Pay Day Loan Elimination/Alternative	Student Loan/Refinance
Getting Rid of Predatory Payday, Car Title, or Pawn Shop Loans			X				X
Getting Rid of Credit Card Debt			X
Building My Credit		X
Elimintating Check Cashing Fees					X
Reducing my Car Payment	X		X
Reducing My Student Loan Payment								X
Lowering My Mortgage				X
Getting Money to Start My Business						X
Buying a Car without a Predatory Loan	X
Getting Emergency Money to Fix My Car			X				X
Buying a Home				X
Getting a Deposit for My Apartment			X
Getting Court Fees Paid			X				X
Getting Money for an Emergency			X				X
Paying for Technical School								X

The Opportunity Finder Certification FAQs

Who can be listed in The Opportunity Finder?

Not-for-profit credit unions, CDFIs, MDIs, LIDs and any non-profit in good standing on Guidestar. See more information here.

How will people find my credit union?

There are a number of paths someone may take while using The Opportunity Finder. To see how that matches with your products, review the chart above.

How much does the certification cost?

There is no cost for a non-profit listing. Financial institutions subsidize the ability to provide the technology to consumers for free by paying for the certification of products. The certification fee additionally covers the manual vetting of every product to ensure it meets Opportunity Knock$ standards. View Opportunity Knock$ standards. Product certification is based on asset size to ensure that people who need help can also find smaller not-for-profit credit unions and CDFIs.

How do I promote my Opportunity Product Certification?

Every listing comes with a certification badge you can add to marketing materials and online. You can upgrade your certification to include all show assets, social media content and a public relations kit. Learn more about the Marketing and PR package. This package is included in the Consumer Products and All Products level of participation.

Can I share the Opportunity Finder with non-profits in my community?

Yes! Our on-boarding materials include an email template for you to extend the benefits of the Opportunity Finder to every non-profit in your community.

Is Opportunity Knock$ on PBS the only way people learn about The Opportunity Finder?

No. Non-profits across the country are hosting The Opportunity Finder on their websites. We are giving the code away for free to reach as many people as possible. The more people that use it, the more people that find solutions at your credit union. Non-profits in your community can host The Opportunity Finder on their website to help the people they serve find you.